Brand Identity 101


“Branding is not just a product, it’s also a way of life, an idea, branding is actually leadership.” – Onyi Anyado

We live in a world where self representation is very important; how people see you is as important as how you showcase yourself. It is very important to be honest in the image you present in all areas of your life. A wise man once said people will only remember you for your actions (images) and not what you say you are.

Branding Identity 101 article shares some basic principles needed when branding a company, personality or things that are important to us in the context of image. A brand should be unique, distinctive, appropriate, simple and also a leader. To be effective we must follow these basic principles in brand identity.

A brand must be simple

A brand should be  easily recognizable; an effective brand  feature something unexpected or unique without being overdrawn. The simplicity in its designs should make it easy to remember.

A brand must be memorable

The simplicity and the memorability of a brand go side by side. Different aspects of the brands like color, shape, character and size determines in a large part what the brand is about.

A brand must be versatile

A brand should be applicable to a variety of mediums and classes.

A brand must outlast its self

A brand should remain relevant in 10, 20 and 50+ years. It shouldn’t be a easy wash-out.

A brand must be appropriate

Self appropriate, public appropriate and every other thing that comes in-between. The overall purpose of the brand should be well positioned for it’s intended audience, market and community.


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